This week we have been continuing our project for Google Adwords. This time we focused on the actual text of the ad, or what shows up to users in Google searches. It is very important to do the research on what makes a successful text ad. Creating a text ad with grammatical errors will cause viewers to scroll right past the ad. Even though there is a limited number of characters available for a text ad, it is important create the appropriate words that will grab their attention. Using action words like “shop now” or using sales promotions help to get clicks.
Here are a few useful articles that helped me to determine the text for one of my ads:
About Text Ads
Write Successful Text Ads
12 Tips to Successful Ads
In the end, this was the text ad that I created for the Ad Group Handmade Jewelry
Unique Handmade Jewelry | Boho and Basil
Spice up your wardrobe with new handcrafted pieces. Shop one of a kind, boho chic jewelry.
I feel that I have learned a great deal this week even though we only focused on one assignment. Creating text ads is an important step in the process of forming an online business because that is what draws viewers to a webpage.