Create a logo for a company that is recognizable and looks good on business cards and letterheads.
PROCESS (Programs, Tools, Skills, FOCUS principles)
1. First I brainstormed what I wanted to create by getting inspiration from several different logos on Pinterest and Google. I then sketched a few ideas of what I wanted to have as my logo.
2. I began to take my ideas for my logo and put them into Adobe Illustrator. First I created the crown with the pen tool and added the golden colors. I added the duo-tone colors to the crown to give it some more dimension.
3. I then began to add text to my logo. I created three different logos and selected the one I liked most. I felt that the one I chose really stood out a lot more than the other two because of the darker tone of purple and the white font.
4. After choosing my best logo, I began to create my business card and letterhead in Adobe InDesign. I made sure to create both functional and appealing documents.
5. For my letterhead, I used the pen tool to create a shape for the top corner.
I was unable to get critique from any classmates or from Brother Holladay but I did get a critique from my husband who mentioned that on my business card, I should add my interest by repeating the duo-tone theme in the background of my card.
Advertisement of a classy yet kid friendly, children’s clothing store.
Parents who are seeking high quality clothing for their children.
TOP THING LEARNED
Do NOT procrastinate!! It isn’t worth the stress.
COLOR SCHEME & COLOR NAMES
Complementary // Purple and Gold
TITLE FONT NAME & CATEGORY
Bodoni MT std. // Oldstyle
COPY FONT NAME & CATEGORY
Avenir Next LT Pro // Sans Serif
THUMBNAILS OF ANY ORIGINAL, UNEDITED IMAGE(S) USED IN THE PROJECT
SOURCE OF EACH IMAGE (website name and hyperlink)
I created my own graphics.